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Strata is close to us in spirit: one flat price, everything included, no add-ons, built for detail and auto shops rather than home services generally. It covers online booking with deposits, two-way texting, quotes and invoices, an autopilot reminder system and business intelligence, and it runs on iPhone. The main differences are what counts as 'everything', and price.
Strata publishes a single plan at $89/month with everything included and a 30-day trial that needs no card. DetailerMade runs $19, $99 or $199 a month with a 7-day card-free trial — cheaper at the entry tier, more expensive at the top.
A dash means partial or conditional. A question mark means we haven't verified it and won't guess — check their site.
Built for
DetailerMade
Strata CRM
Entry price
DetailerMade
Strata CRM
Plan structure
DetailerMade
Strata CRM
Charges per user
DetailerMade
Strata CRM
Free trial
DetailerMade
Strata CRM
Client booking page
DetailerMade
Strata CRM
Deposits at booking
DetailerMade
Strata CRM
Payments
DetailerMade
Strata CRM
Two-way client texting
DetailerMade
Strata CRM
Accounting sync
DetailerMade
Strata CRM
Calendar sync
DetailerMade
Strata CRM
Payroll from tracked hours
DetailerMade
Strata CRM
Training guides
DetailerMade
Strata CRM
Photo-backed quality checklists
DetailerMade
Strata CRM
Lead capture forms
DetailerMade
Strata CRM
Client subscriptions
DetailerMade
Strata CRM
Platforms
DetailerMade
Strata CRM
Strata CRM details were checked on July 24, 2026. Products change — confirm anything that matters to you at stratacrm.app.
It is, and it's a fair point. Our reasoning is that a solo detailer starting out shouldn't pay the same as a shop running a crew — $19 gets you booking, payments and team management, and you move up only when you want the deeper insights and customisation.
Seven days, no credit card. Set up your real services, build your booking page and take a real booking — then judge it.